Beats by Dr. Dre - Solo 4

The Problem

Beats Solo has always been as much about personal style as it is about sound. With Solo 4, the opportunity was to introduce the freedom of wireless listening while reconnecting the product to the individuality and cultural energy that made Beats famous.

The Ask

Launch Solo 4 Wireless with a campaign that communicates the freedom of going wireless while celebrating the different people, places, and sounds that define how we listen.

My Solution

I reimagined “Show Your Color” for a new generation, building a portrait-driven campaign around the freedom to take your music anywhere. From bluegrass on horseback and jazz in a late-night club to zoning out on the subway or dancing in a crowded room, each image captures someone completely immersed in their own world.

Color, styling, environment, and Solo 4 work together to give every portrait its own identity, while a consistent visual system connects the campaign across print, OOH, and social.