To combat holiday season hunger, Bank of America launched an impactful public service campaign called Feeding America.

Through the creative, we used of hand painted lettering and illustrations on empty plates. These PSA visually portrayed the challenging reality faced by many Americans during this time of year.

With the generosity of countless individuals, the PSA successfully raised over $1.5 million, providing vital resources to address hunger.

Company: Prologue
Client: Bank of America
Role: Creative Director / Motion Designer