The Problem

Arnold Worldwide approached IAAH to create a premium brand book that captured the authenticity of Jack Daniel's while establishing a timeless editorial system for agency partners, internal teams, and future brand stewards.

The Ask

Design a hardcover brand book and presentation box that celebrated more than 150 years of craftsmanship through typography, photography, materials, and storytelling.

Solution

Working alongside IAAH owner Ness Higson, I created a custom editorial system inspired by woodblock lettering, vintage distillery ephemera, and traditional letterpress printing. The experience extended beyond the book into a premium presentation box that houses both the brand book and an iconic bottle of Old No. 7, transforming the identity guidelines into a collectible brand experience that feels as authentic as the whiskey itself.