The Problem
Dating conversations revolve around red flags, ghosting, and swipe fatigue. Match needed to give people a fresh reason to believe in dating.

The Ask
Shift the focus to what’s worth celebrating through a social campaign and a memorable experience beyond the screen.

The Solution
Green Flags celebrates positive relationship behaviors through relatable social content. Partnering with a writer, I designed a premium conversation card game that brings the idea offline—something people can gather around, play, and keep.

The Next Step
As the concept evolved, we saw a stronger opportunity: a speed-dating event where the cards spark meaningful conversations and guests take the game home, extending the experience beyond the evening.

Agency: Mocean